Imagine your users effortlessly mastering your enterprise application, their faces lighting up with understanding. What if onboarding wasn't a hurdle, but a journey of discovery? I am thrilled to share what we've learned in this article: the remarkable impact of Enterprise Application Onboarding Videos. Today, we're diving into 30 captivating examples that showcase the power of visual learning. Our research reveals the surprising ways these videos transform user experience, and we'll be sharing the compelling data to prove it.
90% of all internet traffic is projected to be made by short-form video in 2024.
73% of respondents prefer to learn about a product or service from a short video.
Views on branded video content have increased 99% on YouTube as of June 2017.
These statistics highlight the undeniable shift towards video as the preferred medium for information consumption. Leveraging the power of video in onboarding can dramatically improve user comprehension, boost engagement, and ultimately drive conversions. Today, we're diving into over 30 Captivating Enterprise Application Onboarding Video examples that instantly caught our eye and sparked our interest
Imagine an Enterprise Application Onboarding Video that effortlessly communicates complex information in a visually engaging way. The British Gas video achieves this by using clear, concise narration alongside simple yet effective 2D animation. The repeating visuals of bathtubs emphasize the scale of water waste, creating a powerful impact.
The video cleverly transitions between problem and solution, showcasing the water-saving valve and its easy installation. The use of a coin dropping into a wallet visually represents the cost savings, while the earth icon emphasizes the environmental benefits. This approach makes the product's value proposition instantly understandable and memorable.
What We Can Learn
Create a mini-story around your app's benefits, building emotional connection and engagement.
2. State Street Animated Enterprise Onboarding Video
Venturi takes the conventional approach to repo trading and turns it on its head. State Street's platform allows lenders and borrowers to connect directly, removing the need for intermediaries and complex contracts. Imagine a world where liquidity can be accessed on demand, with full transparency and efficient execution. Venturi makes this vision a reality, enabling organizations to leverage their resources more effectively.
Venturi is more than just an Enterprise Application Onboarding Video; it's a glimpse into a future where the repo market operates with greater efficiency, transparency, and agility. State Street's experience and global reach provide a strong foundation for this innovative platform, creating a seamless experience for all users. By simplifying the order entry process, handling back-end requirements, and offering a customizable dashboard, Venturi empowers organizations to achieve their financial goals with greater ease and confidence.
What We Can Learn
Showcase seamless workflow transitions to build user confidence.
The SimplyCast Enterprise Application Onboarding Video masterfully illustrates the power of SMS shortcodes for businesses in the travel sector. The animation, reminiscent of a traveler's journey, guides viewers through the process of using the service, with each step outlined in clear, concise 2D elements. The video's minimalist design allows the audience to focus on the functionality and benefits of the service without distractions, making the core concept easily digestible.
SimplyCast's use of visual metaphors, such as the blue line representing the traveler's journey, and the clear presentation of the shortcode 550055, makes the process relatable and memorable. This engaging approach ensures that viewers understand the concept of using SMS shortcodes to provide valuable travel information, and it leaves them with a positive impression of SimplyCast's innovative solution.
What We Can Learn
Let your animation mirror a user's journey, building understanding and trust.
4. OpenText Simple Enterprise Onboarding Video - Explain benefits effectively
Imagine a world where every invoice, contract, and policy is accessible in a single, consistent format. This is the power of OpenText Output Transformation Server, an enterprise application onboarding video that transforms the way organizations handle documents. It takes complex, legacy formats and converts them into web-friendly versions like PDF, making information accessible to everyone, anytime, anywhere.
OpenText Output Transformation Server isn't just about digital transformation; it's about a revolution in how we interact with information. It streamlines workflows, reduces processing costs and time, and accelerates compliance, leaving your team focused on what matters most - your business.
What We Can Learn
Feature a quick, problem-solving success story to inspire action.
Clean design, crisp animations, and a compelling narrative we love how this Enterprise Application Onboarding Video highlights SurveyMonkey Industry Tracker. The visuals effortlessly guide us through the complexities of dynamic markets and consumer behavior shifts, while showcasing the solution's real-time data capabilities. The animation brings a refreshing energy, capturing the essence of staying ahead of trends.
The concise message emphasizes the value of proprietary insights for building credibility and thought leadership. The vibrant dashboard mockups and AI-powered insights make data analysis accessible and efficient. The global reach visualization reinforces SurveyMonkey's commitment to delivering quality, real-time data. This video is a perfect example of an explainer video done right.
What We Can Learn
Prioritize a clean design. less is more for maximum impact.
6. Bandwidth Minimalist App Onboarding Example - Generate leads implicitly
In an era where every detail matters, the video masterfully showcases how Bandwidth's technology addresses a significant gap in public safety. We loved the use of contrasting colors and simple, yet engaging animation. It effectively communicates the problem of inaccurate 911 location information, often routed through distant cell towers.
The video's subtle shift from 2D to a 3D map of the USA visually demonstrates the API's national reach and emphasizes its importance. Bandwidth's Emergency Calling API provides a better solution to this potential life-or-death challenge. This enterprise application onboarding video demonstrates how to present crucial data with clarity and drive meaningful action for app developers.
What We Can Learn
Clearly illustrate your app's value with simple visuals, driving user adoption.
The sophisticated animation style of this 1Password Business video instantly grabs attention, creating a sense of innovation and modernity. It perfectly captures the product's value proposition, showcasing its ability to enhance security and streamline operations for businesses of all sizes.
The concise messaging combined with the dynamic visuals allows viewers to quickly grasp the key benefits of 1Password Business. This video demonstrates how an enterprise application onboarding video can be both informative and visually stunning, setting a high standard for product demos.
What We Can Learn
Craft a concise narrative showcasing your product's impact, building excitement.
Sun Life is a financial services company that helps customers meet their retirement income needs. This video is designed to explain how a payout annuity works, converting savings into guaranteed income payments.
Video Design - This Enterprise Application Onboarding Video has a simple and clean visual style, using bold colors and straightforward illustrations. The video uses a white background and features various animated elements, such as a piggy bank, a calculator, a calendar, and a smiling man, to explain the process of how payout annuities work. The graphics are sharp and well-designed, and the animations are smooth, making the video visually appealing and easy to understand.
The simple design of the video helps drive the goal of explaining the concept of a payout annuity, and the light and cheerful tone is reassuring to the viewer. The overall message of the video is that a payout annuity can provide a worry-free source of income during retirement, and the animation style helps communicate that message effectively, by explaining how the process works.
We admire this enterprise application onboarding video for its vibrant design and clever storytelling. The initial unfolding map sequence immediately captures attention, transitioning seamlessly into a desktop experience, mirroring the product's ease of access. The video showcases Connect Explorer's features effortlessly, highlighting its intuitive UI and powerful functionalities, from measuring dimensions to comparing historical imagery.
Concise text overlays reinforce key benefits, emphasizing the platform's accessibility and time-saving potential. We love the clean, minimalist aesthetic and dynamic transitions, creating a cohesive and engaging viewing experience that leaves a lasting impression. EagleView effectively demonstrates how Connect Explorer empowers users to explore the world from their desks, optimizing productivity and minimizing site visits.
What We Can Learn
Start with a captivating visual, then smoothly transition to your software's interface to grab attention.
10. Kadence Enterprise Application Onboarding Video - Simplify hybrid subtly
We love the way this Kadence video seamlessly captures the essence of hybrid work. The minimalist 2D animation style, with its vibrant colors and clever transitions, brings a delightful energy to often complex scheduling scenarios. It showcases the common pain point of coordinating in-person and remote work, empathizing with the audience's struggles.
The video shines as a stellar enterprise application onboarding video, highlighting how Kadence streamlines the process of booking spaces and collaborating with colleagues. It's a prime example of how effective design can make even the most intricate software seem user-friendly and appealing. Kadence helps teams find their rhythm for work€, making hybrid work manageable and productive.
What We Can Learn
Emphasize how your app simplifies complicated tasks, leading to increased productivity and user satisfaction.
In the fast-paced digital world, ensuring robust data protection is paramount. We appreciate how Thales's product demo video masterfully captures the essence of their on-demand data protection platform. The video effortlessly portrays the complexities of safeguarding data across diverse IT environments.
Thales's video stands out in the enterprise application onboarding video production landscape with its clean, modern aesthetics and seamless transitions. It showcases the ease of deploying and managing security policies with just a few clicks. We love how it highlights the cost-effectiveness of their solution by emphasizing zero upfront capital investment and a pay-as-you-go model.
What We Can Learn
Focus on ease of use; a few clicks to solve a big problem gets attention.
Visa is a globally recognized company that provides secure solutions for eCommerce. This video is designed to introduce the benefits of their 3-D Secure solution and how it protects online shoppers.
Video Design - The video is a stylized visual representation of an Enterprise Application Onboarding Video Animation. It features bright colors and a clean, modern look. Several key visual elements highlight the benefit of the solution. The use of a circular shape emphasizes the concept of security, laptop and smartphone icons illustrate how the solution is accessible on multiple devices, and images of a hacker and a consumer in different circles represent the potential for security threats and the protection offered.
The clean, modern design and clear visual narrative help communicate the product's goal effectively. The video highlights the ease and convenience of eCommerce, but also acknowledges the security risks. The combination of vibrant colors and stylized illustrations creates a friendly and approachable tone, assuring viewers that Visa is dedicated to protecting their online transactions. The visuals effectively illustrate the concept of a secure digital shopping experience.
RightCoach is a platform designed to help organizations build leadership skills, increase employee engagement, and improve retention. The video is designed to introduce RightCoach, showcasing how its situational coaching can benefit organizations.
Enterprise Application Onboarding Video Design - The video is styled like an enterprise application onboarding walkthrough overview video, using clean and simple graphics to clearly illustrate the core features of the platform. The video utilizes a minimalist, modern design with a predominantly white background and a blue, purple, and white color scheme. This style is common in technology-focused videos, providing a clean and professional visual aesthetic that aligns with a modern tech brand. Icons, diagrams, and simple animations are used effectively to explain the functionalities of the product, enhancing user understanding and engagement.
The visual style of the video effectively communicates its objective to demonstrate the capabilities and benefits of the platform. The video's narrative explains how the platform facilitates data analysis and collaboration, enabling teams to work together efficiently. The clean and straightforward presentation reinforces the message that the platform is a user-friendly and powerful platform for improving employee performance and organizational results. The video's tone is professional and informative, emphasizing the technical aspects of the product while simultaneously highlighting its positive impact on teams and organizational goals.
Navigating the SaaS landscape can be a maze of integrations and complexities, and this video captures the challenges perfectly. The sleek design, paired with dynamic motion graphics, immediately draws the viewer in, establishing a relatable problem and a compelling solution. We have ever seen such a crisp and clear explanation of a SaaS management platform's value proposition.
BetterCloud Manage is not just a tool; it's a comprehensive solution that empowers IT teams to optimize spending, automate workflows, and enhance security. The visuals seamlessly showcase these capabilities, making it clear why this is an essential platform for any organization leveraging SaaS applications. This is a great enterprise application onboarding video example.
What We Can Learn
Emphasize the positive outcomes of using your SaaS, creating a desire for the product.
Citrix DaaS is a cloud-based solution that provides a secure way to access applications and data. This video is a great example of Enterprise Application Onboarding Video Example and shows how Citrix DaaS offers security features for your business.
Video Design - The video's style is clean, simple, and visually appealing, with a focus on illustrations and graphics. Flat design, clear lines, and vibrant colors help capture attention and make the information easily digestible. The video starts with a simple cloud icon and then transitions to illustrations showing different security features, including adaptive authentication, app protection, and analytics.
This visual approach makes the information clear and engaging, making it a great example of an Enterprise Application Onboarding Video Example. The use of illustrations and animations helps to break down complex topics into easy-to-understand concepts. The blue and white color scheme provides a sense of professionalism and trust, while the overall tone of the video is reassuring. The visual style clearly highlights Citrix DaaS's security capabilities, establishing a sense of trust with viewers and encouraging them to consider using the solution.
This video is designed to demonstrate the capabilities and benefits of Feedback Management integrated with Chat.
Video Design - The video uses a clean and modern visual style, characteristic of an Enterprise Application Onboarding Video Example. The design uses simple, bright color schemes and straightforward graphics. A single laptop screen against a blue backdrop emphasizes the interface's user-friendliness. A light, bright color scheme and minimal visual elements highlight the clarity of the interface.
The video effectively communicates the objective of the integration. The video narrative demonstrates the ability of the user to interact with the application. The bright colors and clear graphics of the software visually represent the simplicity and ease of use of the software.
AWS Wavelength is a cloud computing service that brings AWS services to the edge of 5G networks. This video is designed to demonstrate how Wavelength Zones can improve the user experience for customers.
Video Design - The video uses a mix of 2D animation and text to explain the benefits of AWS Wavelength. The animation is simple, but it effectively illustrates the concept of bringing AWS services closer to the edge of the network. This is a great example of Enterprise Application Onboarding Video Example, the video uses bright colors, simple visuals, and a clear, concise narrative.
The animation style creates a playful, approachable tone for a complex technical concept. The animation is bold and modern, reflecting the innovative nature of the AWS Wavelength solution. By combining concise animations, well-placed text, and clear visuals, AWS is able to effectively communicate the benefits of AWS Wavelength, making this video compelling and easy to understand.
MongoDB Atlas is a cloud database service that helps developers build and scale applications with data quickly. This video is designed to introduce MongoDB Atlas as a solution to data challenges.
Video Design - This video features simple and clean animation, using minimal colors like light blue and a contrasting dark blue for the user interface, which are combined with a crisp white background. The graphics are designed to showcase the ease of use and efficiency of MongoDB Atlas, making it ideal for an onboarding overview.
The visual design effectively communicates the core benefits of MongoDB Atlas by showcasing its intuitive user interface. The graphics are simple yet engaging, reflecting the platform's user-friendliness. The overall tone of the video is professional and informative, emphasizing the ease of use and efficiency of the service.
Speakfully helps companies create a safe, transparent, and communicative work environment by providing an easy way for employees to anonymously report any issues or concerns. This video is designed to show the benefits of using Speakfully.
Video Design - The video uses a simple, minimalist design with bright, bold colors and clear, concise icons. This clean, uncluttered visual style creates a welcoming and trustworthy environment, reflecting the platform's goal of empowering employees to speak up.
This is a good Enterprise Application Onboarding Video Example as it highlights the ease of use of the product and uses clear visuals to illustrate its value proposition. The use of icons and animations in this video helps communicate the objective of the video clearly and concisely. The video's calm and professional tone further enhances this by creating a sense of trust and reassurance, encouraging employees to utilize Speakfully and participate in creating a more transparent and secure work environment.
We admire the way this video captures the essence of technological evolution and its impact on the manufacturing industry. The use of simple yet powerful visuals, coupled with a dynamic soundtrack, effectively conveys the message of progress and innovation. Insight's focus on data-driven solutions is seamlessly integrated into the narrative, emphasizing the importance of insight for transformative growth.
This example of enterprise application onboarding video design inspires us with its focus on showcasing the potential of technology, not just the features. We appreciate the way the video creates a clear vision of the future of manufacturing, led by data-driven insights. By highlighting the benefits for both customers and employees, the video inspires confidence and encourages viewers to embark on their own digital transformation journeys.
What We Can Learn
Let your video subtly reveal the "aha!" moments of using your app.
Cloudflare is a global network that makes internet connections secure, private, fast, and reliable. This video is a great example of how to showcase the benefits of a service like Cloudflare to businesses. It's designed to demonstrate how the service can provide security, privacy, speed, and reliability for their online operations.
Video Design - The video features a modern, clean design style. Animated graphics, like a globe and icons, showcase the global reach and powerful capabilities of the service. A bright blue background and white text create a sense of professionalism, and the animation keeps the viewer engaged.
The visual design of the video clearly communicates the objective of providing a secure and reliable internet experience. The blue background represents trust and stability, while the animated graphics depict the global network and security features. The fast-paced animation reflects the speed and efficiency of the service. The overall tone of the video is professional, informative, and engaging.
Siemens is a global technology company, offering products for industries, infrastructure, and transportation. They're trying to simplify plant operations with their distributed control systems, making it easier for people to get started.
Video Design - This is an Enterprise Application Onboarding Video Example with a clean, minimalist design style. The colors are mostly soft, with accents of purple and green, and the graphics are simple and straightforward. The flat style illustrations with bright colors make the video visually engaging, and the graphics are modern, but the content is clearly focused on industrial applications.
The visual style complements the content by using simple visuals to illustrate the complexity of industrial control systems. The use of clean, modern graphics and animations highlights the key benefits of using their products. The overall tone of the video is professional and informative, which aligns with the nature of the subject and targets engineers and operators in a variety of industries.
Cotiviti helps healthcare payers deliver better payment accuracy, risk adjustment, quality improvement, network, and clinical analytics, and consumer engagement programs. This video is designed to showcase the diverse needs of healthcare consumers, and the impact that Cotiviti has on their lives.
Video Design - This Enterprise Application Onboarding Video Example utilizes bright and vibrant colors, and a simple design language. The graphic style is clean and uncluttered, featuring a flat design aesthetic. The video has a simple visual language that is easy to understand. There is a significant use of gradient colors, which makes the video more engaging and visually appealing.
The visual style of the video effectively communicates the objective by illustrating the various challenges faced by healthcare consumers and how Cotiviti helps healthcare payers address these challenges. The tone of the video is professional and informative. The video uses concise and easy-to-understand language that is appropriate for a broad audience.
Benchling R and D Cloud is an integrated platform designed for scientific work, focusing on discovery and development teams. The video is designed to showcase how Benchling maximizes productivity in these teams.
Video Design - The video uses a clean, minimalist design with a focus on blue and white tones. Simple line icons and animations illustrate the platform's functionalities. These graphics are well-designed and effectively communicate the product's capabilities without overwhelming the viewer.
This Enterprise Application Onboarding Video Example effectively communicates the objective of the video by highlighting the ease of use and organization offered by the platform. The overall tone of the video is professional and informative, conveying a sense of clarity and efficiency. This design approach effectively resonates with the targeted audience, who likely value efficiency, organization, and clear communication in their scientific endeavors.
Hotjar is a tool that gives businesses insight into why users behave the way they do on their websites. The video is designed to show users how Hotjar can benefit their business.
Video Design - This Enterprise Application Onboarding Video Example features clean and concise graphics. Colorful animated icons and simple line drawings help capture attention, making the information easy to understand. The video design shows a website interface in a simple flat style, with elements like search bars, boxes, and icons appearing in a consistent color scheme. It's easy to understand and doesn't distract from the key message.
The video's visual style and simple narrative convey the benefits of Hotjar, while the animated elements keep the tone light and engaging. Hotjar shows that with the use of tools like Heatmaps, Recordings, Incoming Feedback, and Surveys, users can discover the reasoning behind user actions. The goal of the video is to communicate the benefits of using Hotjar.
Track Record Facilities is a web-based compliance management platform that helps companies manage building compliance and condition assessment. The video is designed to showcase the benefits of using the platform.
Video Design - The video uses abstract graphics and animation, creating a highly visual Enterprise Application Onboarding Video Example. It effectively conveys the complexity of managing building compliance and the simplicity of the solution. The use of color and animation creates a visually engaging experience that is both informative and memorable.
The video successfully communicates its goal of attracting new customers who want to simplify building compliance management. The bright, clean, and modern design effectively creates a positive and trustworthy tone, conveying that the solution is reliable and efficient for the complex challenges of building compliance management.
Reverb, the world's largest music gear marketplace, understands the challenges of online selling. This Enterprise Application Onboarding video demonstrates how their app makes the process smooth and stress-free. From listing vintage instruments to managing shipping, the app handles it all.
The smart UI and intuitive design showcased, ensure user engagement and conversion. Witnessing the effortless product uploads and seamless payment process inspires confidence. The positive music and vibrant colors evoke the joy of making music, a feeling that extends to the business side, making Reverb the sound decision for music retailers.
What We Can Learn
Smooth transitions and clear visuals build trust, boosting app adoption.
In this Enterprise Application Onboarding Video, Deloitte paints a vivid picture of the customer service struggles many businesses face. The use of stylized 3D characters and minimalist environments keeps the focus on the core message: legacy systems are a roadblock to success. We all can relate to the frustrated customer on hold or the overwhelmed advisor battling a burning computer.
Deloitte's solution, Cognitive Customer Experience, shines through thanks to the sleek UI demo and positive messaging. The transition from a rainy city to a bright, vibrant cityscape effectively demonstrates the transformative impact of the software. We loved how the jetpack visual conveys a sense of empowerment and progress, symbolizing the enhanced agility and responsiveness the platform offers.
What We Can Learn
Illustrate your software's impact with a before-and-after city scene, boosting viewer engagement.
If your enterprise seeks to navigate the complexities of digital transformation and decarbonization, this dynamic onboarding video is a beacon. It captures the essence of global operations, connecting diverse points into a cohesive ecosystem. The video cleverly employs a radar-like interface to reveal opportunities, highlighting green efficiencies, enhanced performance, and streamlined operations.
This enterprise application onboarding video stands out for its sharp visuals and urgent messaging. The countdown timer and interactive pop-up reinforce the need for immediate action. The animation's sophisticated aesthetic, coupled with its driving electronic soundtrack, creates a powerful call to action, inspiring businesses to embrace transformative solutions.
What We Can Learn
Visualize key onboarding steps with a clear, interactive interface to boost user comprehension and adoption.
N7 is a new-age digital experience and streaming platform designed to help businesses deliver better digital experiences, drive conversions, and increase engagement. The video is designed to highlight the values that drive N7.
Video Design - This Enterprise Application Onboarding Functionality Demonstration Video uses a combination of bold text overlaid on a graphic pattern to demonstrate its message. The color scheme used in the video is simple and modern. The video uses a minimalist aesthetic, showcasing the use of bold typography with a topographic pattern overlay.
The video effectively communicates N7's focus on innovation and customer-centric solutions. The combination of visual design elements conveys the message of a company that is forward-thinking and driven by the values of tenacity, passion, innovation, focus, and dedication. The video's tone is confident and engaging, reflecting N7's commitment to delivering exceptional digital experiences.
FAQ
How can animated explainer videos simplify complex onboarding processes for my enterprise application?
Animated explainer videos translate complex technical setups into easy-to-understand visual guides, accelerating user proficiency and reducing onboarding friction.
What are the key elements of a successful onboarding video that drives user engagement?
Successful onboarding videos combine clear visuals, concise explanations, and engaging storytelling to showcase key features and benefits, driving user engagement and platform adoption.
How can I use storytelling in my onboarding video to make it more memorable?
Storytelling connects with users on an emotional level, making onboarding more relatable and memorable, building positive brand associations.
What are the different types of animation styles I can use for my onboarding video?
Various animation styles, including 2D character animation, whiteboard animation, and motion graphics, can be tailored to specific brand identities and messaging.
How much does it cost to create a high-quality animated explainer video?
High-quality animated explainer videos typically cost between $1,000 and $6,000, depending on factors like complexity, length, and chosen animation style.
How can I adapt successful onboarding video examples to fit my specific application and target audience?
Successful onboarding videos can be adapted by analyzing the target audience and application's unique features, creating a tailored video that addresses specific user needs.
What existing assets (e.g., brand guidelines, product demos) can I leverage in the video creation process?
Existing assets, such as brand guidelines, product demos, and marketing materials, can be integrated into the video creation process to ensure brand consistency and cost-effectiveness.
What are the best practices for scripting an engaging onboarding video?
Engaging onboarding video scripts prioritize clear, concise language, highlighting key benefits and addressing user pain points to create a compelling narrative.
What is the ideal length for an onboarding video to maintain viewer attention?
Onboarding videos should ideally be between 60 seconds and 3 minutes long to maintain viewer attention while effectively conveying essential information.
What are the benefits of using animation over live-action for onboarding videos?
Animation offers greater flexibility and visual control compared to live-action, allowing for simplified representations of complex concepts and a consistent brand aesthetic.
How can I use voiceover and music to enhance the video's impact?
Professional voiceover and carefully selected music enhance clarity, create an emotional connection, and reinforce key messages, increasing video impact.
What are the key considerations for choosing the right animation studio or freelancer?
When selecting an animation studio or freelancer, consider their portfolio, communication style, and relevant industry experience to ensure a collaborative partnership.
How can I create a series of onboarding videos to address different user needs and stages?
A series of short, focused onboarding videos can address specific user needs and guide them through different stages of application use, maximizing engagement and knowledge retention.
How can I use motion graphics to highlight key features and functionalities of my application?
Motion graphics effectively highlight key features and functionalities through dynamic visuals and concise text, improving user understanding and promoting adoption.
What are the best practices for using call-to-actions in onboarding videos?
Strategic call-to-actions guide users towards desired actions, such as exploring specific features or contacting support, maximizing the impact of onboarding videos.
How to plan and optimize Enterprise Application Onboarding Videos?
Emotional Resonance: "The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart." - Helen Keller. Advids leveraged this for a healthcare client's application onboarding. By incorporating patient testimonials and focusing on the human impact of their platform, we created a video that resonated deeply with viewers, leading to a 20% increase in trial sign-ups.
Actionable: Evoke emotion through authentic storytelling and relatable narratives.
Clear Communication: "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." - William Bernbach. Advids used this insight for a manufacturing client. We simplified complex technical jargon into clear, concise language and visuals, resulting in a 30% improvement in employee understanding of the new application.
Actionable: Simplify complex information through clear visuals and concise language.
Strategic Differentiation: "Value innovation is the cornerstone of blue ocean strategy." - Renée Mauborgne. Advids applied this for a FinTech client. We highlighted the unique value proposition of their platform compared to competitors, leading to a 25% increase in lead generation from the onboarding video.
Actionable: Emphasize unique features and benefits to stand out from competitors.
Creative Collaboration: "Don't wait for ideas to happen to you. Go after them." - Ed Catmull. Advids fosters a collaborative environment. For a retail client's onboarding video, our team brainstormed innovative ways to showcase the product's features, resulting in a visually engaging video that increased sales conversions by 15%.
Actionable: Encourage creative brainstorming and collaboration for innovative solutions.
Targeted Messaging: "Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value." - Dan Zarrella. Advids applied this for an educational platform client. We tailored the onboarding video messaging to specific user segments, resulting in a 35% increase in user engagement and retention.
Actionable: Tailor video messaging to resonate with specific target audiences.
Why Advids for Enterprise Application Onboarding Video?
At Advids, we create compelling Enterprise Application Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects across various industries and have a deep understanding of what makes Enterprise Application Onboarding Videos truly effective. Specifically, we've crafted over 275 successful onboarding videos, helping businesses like yours streamline user adoption and maximize ROI.
Why Choose Advids?
Experience and Trust: With 12+ years of experience, we're trusted by industry leaders, from startups to Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Proven Results: Our 109+ five-star Google reviews speak to our commitment to client satisfaction and delivering exceptional results. Focus on Onboarding: We understand the unique challenges of enterprise application onboarding and create videos that simplify complex processes, boost user engagement, and drive adoption.
Our Approach to Enterprise Application Onboarding Video:
Customized Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or interactive tutorials. Engaging Storytelling: Our team of animators and storytellers craft narratives that resonate with your target audience and clearly communicate the value of your application. Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning and impactful onboarding experiences.
Partnering with Advids:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized. Strategic Communication: We prioritize clear and open communication to understand your goals, target audience, and brand identity, resulting in highly effective onboarding videos.
Ready to unlock the potential of Enterprise Application Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Enterprise Application Onboarding Video?
An Enterprise Application Onboarding Video is a short, engaging video that helps users understand and learn how to use a new enterprise application. It's like a digital welcome guide that walks users through the essential steps of getting started, from setting up their account to navigating the interface and utilizing key features.
These videos are designed to make the onboarding process smoother and more efficient, reducing frustration and increasing user adoption. They can be used for a variety of purposes, such as introducing new features, explaining complex workflows, or providing troubleshooting tips.
What do top Enterprise Application Onboarding Videos have in common?
Animated graphics - Visually engaging and memorable.
Interactive elements - Encourage user participation and engagement.
Visual storytelling - Create a compelling narrative that showcases the application's value.
Motion graphics - Add visual interest and enhance understanding.
Whiteboard animation - Explain complex concepts in a simple and engaging way.
Mixed media - Combine different video styles to create a dynamic and engaging experience.
Live action - Showcase real-world use cases and demonstrate the application's impact.
Stock footage - Add visual interest and context to the video.
User testimonials - Build credibility and social proof.
Call to action - Encourage users to take the next step.
On-screen text - Provide additional information and context.
What makes Enterprise Application Onboarding Video effective?
A captivating Enterprise Application Onboarding Video is a powerful tool for driving user adoption and maximizing the value of your application. The key is to design a video that is engaging, informative, and easy to understand.
A successful approach to creating engaging Enterprise Application Onboarding Videos is to focus on the user experience. The goal is to make the learning process as smooth and enjoyable as possible, so users feel confident and empowered to start using the application.
Methods for creating effective Enterprise Application Onboarding Videos include using clear and concise language, incorporating visual elements to enhance understanding, and providing step-by-step instructions. The video should be tailored to the specific needs and learning styles of the target audience, ensuring that it is relevant and engaging.
How long should your Enterprise Application Onboarding Video be?
A well-crafted Enterprise Application Onboarding Video is a valuable asset for any business, but determining the ideal length is crucial for maximizing its impact. The goal is to strike a balance between providing enough information to be helpful and keeping the video concise enough to maintain user engagement.
The optimal length of an Enterprise Application Onboarding Video depends on several factors, including the complexity of the application, the target audience's technical proficiency, and the specific goals of the video. A shorter video might be sufficient for introducing basic features and functionalities, while a longer video might be necessary for explaining complex workflows or providing in-depth tutorials.
Pre-production considerations
What is the primary goal of the video?
What are the key features and functionalities that need to be covered?
What is the target audience's technical proficiency?
How much time are users willing to invest in watching the video?
What is the overall tone and style of the video?
What are the available resources for creating the video?
What is the budget for the video?
How to create Enterprise Application Onboarding Videos?
Creating an effective Enterprise Application Onboarding Video involves a multi-step process that encompasses pre-production, production, and post-production phases. Each stage plays a crucial role in ensuring that the final video is engaging, informative, and achieves its intended goals.
The initial step in creating an Enterprise Application Onboarding Video is to define the video's purpose and target audience. This involves identifying the key messages that need to be conveyed, the specific user roles that will be targeted, and the desired outcomes of the video.
Pre-production
Define the video's purpose and target audience.
Develop a script and storyboard.
Choose the appropriate video style and format.
Select the right music and sound effects.
Gather necessary footage and assets.
Production
Record the video footage.
Edit the video footage.
Add visual effects and animations.
Incorporate interactive elements.
Add voiceover and sound effects.
Essential Onboarding Video Ingredients
An Enterprise Application Onboarding Video should equip users with the knowledge and resources to confidently navigate and utilize the application. To achieve this, consider these key elements:
Key Elements:
Introduction:
Start by setting the stage. Briefly introduce the application, its core purpose, and highlight its key features. This provides context and piques user interest. For example, an onboarding video for a project management tool might begin by stating, Introducing ProjectAce, your all-in-one solution for streamlined project management. Ensure your introduction reflects your brand's visual identity and tone.
Walkthrough:
A Step-by-Step Walkthrough is crucial for demonstrating the application's practical use. Show users how to perform common tasks, providing a clear understanding of its functionalities. For instance, demonstrate how to create a new project, assign tasks, and track progress within the project management tool.
Tips and Tricks:
Enhance user proficiency by sharing valuable tips and tricks. These insights can empower users to maximize their efficiency and productivity within the application. For example, you could share keyboard shortcuts or demonstrate advanced features that streamline workflows.
Call to Action:
Conclude with a clear call to action. Encourage users to further explore the application's features, access additional resources, or reach out for support. This could be a simple prompt like, Visit our help center for more detailed tutorials or Start your free trial today.
Onboarding Videos That Solve User Problems
An Enterprise Application Onboarding Video can effectively alleviate customer pain points by providing targeted solutions and guidance.
Identify Pain Points: Begin by conducting thorough research to understand the common challenges users encounter when using the application. User surveys, feedback forms, and support tickets can provide valuable insights.
Address Pain Points: Incorporate specific solutions and workarounds to address these pain points directly within the video. For example, if users struggle with a complex reporting feature, demonstrate a simplified approach using screen recordings with clear voiceovers.
Provide Context: Show how the application can help users overcome these challenges in a real-world context. For instance, if the application helps users save time, illustrate this by showing a user completing a task significantly faster using the application compared to a manual approach.
Empathetic Language: Use empathetic language to acknowledge user frustrations and demonstrate that you understand their challenges. Phrases like, We know that setting up complex workflows can be time-consuming, can Build Trust and Rapport with viewers.
Onboarding Video Storytelling Strategies
Enterprise Application Onboarding Videos can leverage various narrative styles to Engage Viewers and effectively convey information.
Problem-Solution: Highlight a common user challenge and demonstrate how the application provides a solution. This approach is particularly effective for showcasing the application's ability to solve real-world problems. For example, a video could show a user struggling to manage a large team's workload and then demonstrate how the application simplifies task allocation and team communication.
Tutorial: Provide a step-by-step guide to using the application's features. This approach is ideal for users who prefer a structured and practical learning experience. For instance, a tutorial-style video could guide users through the process of setting up their account, configuring preferences, and accessing key features.
Storytelling: Create a compelling narrative that showcases the application's value through a relatable story. This approach can be particularly effective for engaging viewers emotionally and making the application more memorable. For example, a video could tell the story of a small business that struggled with inefficient processes until they adopted the application, which transformed their operations and led to significant growth.
Onboarding Videos: A Sales Powerhouse
An Enterprise Application Onboarding Video can be a powerful sales tool, effectively showcasing the application's value and benefits to potential customers.
Highlight Key Features: Emphasize the features that directly address customer needs and pain points. For example, if the application offers advanced analytics, showcase how these insights can help businesses make data-driven decisions and improve their bottom line.
Demonstrate Value: Show how the application can help users achieve their goals and improve their business outcomes. For instance, if the application helps users save time, quantify the time savings and demonstrate the impact on productivity and profitability.
Include Testimonials: Feature customer Testimonials to build credibility and social proof. Choose testimonials that highlight specific benefits and quantify the impact of the application on the customer's business. For example, a testimonial could state, Since implementing this software, we've seen a 20% increase in lead generation.
Onboarding Videos: Guiding Users Through Success
An Enterprise Application Onboarding Video can effectively address key touchpoints in the customer journey, providing guidance and support at critical stages.
Initial Setup: Guide users through the initial setup process, ensuring a smooth onboarding experience. This could involve a video demonstrating how to create an account, configure settings, and access key resources.
First-Time Use: Provide a clear introduction to the application's core functionalities and how to perform basic tasks. For example, a video could demonstrate how to navigate the user interface, create a new document, and save their work.
Feature Exploration: Encourage users to explore additional features and functionalities, expanding their knowledge of the application. This could involve a series of short videos showcasing specific features and their benefits.
Troubleshooting: Address common issues and provide solutions to help users overcome challenges. This could involve a video library with tutorials on troubleshooting common errors or FAQs addressing frequently asked questions.
Boosting User Engagement with Onboarding Videos
An Enterprise Application Onboarding Video can significantly improve user engagement by providing a compelling and interactive learning experience.
Visual Appeal: Use high-quality visuals, animations, and graphics to Capture Attention and make the video engaging. For example, use animated Explainer Videos to illustrate complex concepts or showcase the application's features in action.
Interactive Elements: Incorporate interactive elements, such as quizzes, polls, or clickable hotspots, to encourage user participation. For instance, a quiz at the end of the video can reinforce key concepts and assess user understanding.
Personalized Content: Tailor the video content to specific user segments or roles to make it more relevant and engaging. For example, create separate videos for different user roles, each focusing on the features and functionalities most relevant to that role.
Crafting Engaging Onboarding Videos
Creating an effective Enterprise Application Onboarding Video requires careful planning and execution.
Keep it Concise: Limit the video length to 5-10 minutes to maintain user attention. Focus on delivering key information efficiently and avoid unnecessary details.
Focus on Value:Highlight the Benefits and Value Proposition of the application. Clearly demonstrate how the application can solve user problems, improve their workflows, or enhance their productivity.
Use Clear Language: Avoid technical jargon and use simple, easy-to-understand language. Ensure that the video is accessible to a wide audience, regardless of their technical expertise.
Include a Call to Action: Encourage users to take the next step, such as exploring additional features, signing up for a free trial, or contacting support. A Clear Call to Action provides viewers with a path to further engagement.
Professional Production: Invest in professional voiceovers and background music to enhance the video's quality and engagement. High-Quality Production values can significantly improve the viewer's experience.
Measure Onboarding Video Success
Tracking key metrics is essential for evaluating the effectiveness of your Enterprise Application Onboarding Video and identifying areas for improvement.
Video Completion Rate: Track the percentage of users who watch the entire video. A high completion rate suggests that the video is engaging and informative.
Engagement Rate: Measure the number of users who interact with the video, such as clicking on links, completing quizzes, or pausing/rewinding specific sections. High engagement indicates that viewers are actively participating with the content.
Support Ticket Reduction: Monitor the number of support tickets related to the application after the video is launched. A decrease in support tickets suggests that the video is effectively addressing user questions and reducing the need for support intervention.
Application Usage: Track the number of users who actively use the application after watching the video. An increase in application usage indicates that the video is successfully encouraging users to adopt and engage with the application.
Onboarding Videos: The Adoption Accelerator
An Enterprise Application Onboarding Video can play a crucial role in driving application adoption by effectively communicating the application's value and providing users with the guidance they need to get started.
Showcase Value: Highlight the benefits and value proposition of the application, demonstrating how it can solve user problems and improve their workflows. For example, show how the application can automate repetitive tasks, improve team collaboration, or provide valuable insights through data analytics.
Build Excitement: Create a video that is engaging and exciting, generating enthusiasm for using the application. Use dynamic visuals, upbeat music, and a positive tone to create a sense of anticipation.
Provide Clear Guidance: Offer step-by-step instructions and guidance to help users get started with the application. Demonstrate how to access key features, perform basic tasks, and navigate the user interface.
Onboarding Video Strategies for Enterprise Applications
Implementing an Enterprise Application Onboarding Video Strategy requires careful planning and consideration of various factors to ensure its effectiveness.
Target Audience: Identify the specific user segments or roles that will be targeted by the video. Consider their technical proficiency, learning styles, and prior experience with similar applications.
Content Strategy: Develop a content strategy that aligns with the application's features and user needs. Determine the key messages, learning objectives, and narrative style that will be most effective for the target audience.
Distribution Channels: Determine the most effective channels for distributing the video, such as email, website, learning management systems, or internal communication platforms. Choose channels that will reach the target audience effectively.
Metrics and Tracking: Establish key metrics to track the success of the video and identify areas for improvement. Use Video Analytics platforms to track metrics such as completion rate, engagement rate, and support ticket reduction.
How enterprise application onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to enterprise integration. 7.Brand Alignment Determining video alignment with brand message, identity, and enterprise-focused value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, enterprise application onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
